PROBLEM As the Ashley HomeStores corporate retail team expanded, the needs on the creative team grew exponentially. Our team developed from a handful of creatives to over 25 designers, copy writers, and videographers. The two leaders could no longer handle all of the intake, art direction, meetings, asset management, and delivery.
PROCESS While examining how the future state of our department would lead to continued success, various creative team organization chats were examined.
SOLUTION It was determined that we would model our department as if we were an external creative agency working within the walls of Ashley corporate headquarters. A key component would be an Account Services team that would handle the intake of requests, track workloads on the department and the individual members, handle communication for the “clients,” and make sure quality creative was delivered on time. I had been previously tapped for leadership training, and I was offered a management position within the team as a founding member.